Tip #7: Don’t Just Market the Hotel, Market the Location Chances are many future vacationers are still indecisive whether or not the city or town where your hotel … Regular fine-tuning of such activities is … UpMail can prove invaluable with saved templates, pre-loaded personalised content and automation options, easy to use from within your existing email provider. Technology breeds behaviour change and behaviour change demands the use of technology. There are a variety of sales models that can be utilized. Periodically, as the economy, technology, needs of manufacturers, and the positive influence and effects of the assistance program itself are felt, the specific objectives and certainly the metrics for measuring performance need to be reviewed. Improving productivity and efficiency in bakeries. As a sales … To instill an organizational focus on enhancing the guest experience, a hotel should put financial rewards in place. So, if you’re interested in bringing new customers through the doors, or in getting existing customers to spend more or visit more often, this guide should give you insight into what you can do to increase your sales. Depending on your guest profile, having access to networks like Twitter, LinkedIn and event platforms could be invaluable for relationship building and generating leads. I encourage you to assess the effectiveness of your company’s sales promotion activities – you may be surprised by your findings! If you’re good at what you do, this will help you improve your hotel’s online reputation and encourage more bookings, as seeing recent reviews helps travelers feel confident about their hotel choice. Customer service has evolved over the past years; instead of just one-on-one private interaction in person or via phone call, it is now evolved around social media as well. With the advances in computing, data management and automation, we are inching closer to the world that Star Trek envisioned 50 years ago. effectiveness. Save my name, email, and website in this browser for the next time I comment. Hotel employees can then relay guest needs and actionable items to all staff within moments, saving time and improving guest services while keeping management informed. At the end of the day, hotels really only have two ways to boost group revenue: Increase group sales … With a presence on trivago, a leading global hotel metasearch, you can reach millions of travelers from around the world — in one place. There are many, ways your organization can increase productivity using technology. To get you started, here are 8 ways to increase business efficiency #1 – Assess Employee Productivity The first place to start is with an employee evaluation. How do you organize your day-to-day activities? Thurman, A.E. In the sales world, there's one thing you have to get right if your organization is going to succeed—performance. We have seven hospitality sales … with Hotel Effectiveness’ labor management system. As a salesperson, you win through your activities; as a sales manager you increase sales more indirectly, through the activities of your people. Once you have set your objectives and targets for the period then take them to your sales team. These minimal-effort techniques can go a long way in freeing up a hotelier’s hectic schedule and perhaps even helping them grow their business by refining their hotel management style. The hospitality sales world is competitive, for both hotels in hosting events and the planners who orchestrate them. The head of the department should put a plan in place to citing how the team will achieve the set targets. Effective revenue management strategies for hotels. This ensures that all team members feel that they have had an input, but they can also be held accountable for their actions. Sales productivity is measured by the rate a rep increases revenue for a company. In one client hotel, room attendants receive an additional $1 per hour for consistently completing their work assignments on time and maintaining excellent quality scores. However, if your productivity rate is less than 40%, decisive steps may be required today to ensure the salon/spa’s survival and success tomorrow. Your efforts need to target and attract single travelers, business travelers and increase group hotel bookings. Have a pool? Here are six strategies to get you on the path to greater productivity: 1. Marketers should ensure that any collateral being used by the sales team is on brand and correct – from the website, videos and brochures, down to welcome packs and emails. Throughout this research the training system in Hilton Hotel will be examined and appropriate recommendations for a more effective training system will be given where appropriate. 20 important things hoteliers should know to attract corporate guests and bookings. Help Center > We use cookies to ensure that we give you the best experience on our blog, but you can also opt out if you like. As more and more businesses use sophisticated CRM systems, build intelligent databases and personalise content, the client is coming to expect nothing less than good looking, tailored communications. Effective revenue management strategies for hotels. This is a very good practise to test. They need to be cut free from a lot of admin and internal meetings. As a sales rep (or manager), you prioritize sales productivity.It's a key factor in the success and overall health of a business. If they’re not, then why not? Although social media is best done “live,” this pre-scheduling tool will help you maintain a consistent presence during the times when you’re too busy to post. Clarity; Don’t hesitate to be different If you want to increase your sales productivity… Another property allows their room attendants to leave early and receive a full day’s pay once they’ve completed their assignments so long as they maintain a certain quality score threshold. enhanced quality, innovation, continual increased productivity and in turn improved profitability that can be achieved through this (Taylor and Davies, 2004). #6 Get inspired every day by doing something you love. Article - Food & Beverage - 10 Ways to Measure & Improve Sales Performance - By Ken Burgin - If you're checking staff motivation and productivity, menu performance or … Your employees may want your hotel to improve productivity, but they have less of a natural incentive than owners or management. 1. Step Away from the Computer. These solutions increase consistency in your customer relations, which, in turn, increase productivity and profitability. Too early to assess the impact of Covid-19 but NOT too early to prepare…, Read the highlights and key takeaways from the HSMAI Europe Sales Leader Forum held at the Savory Hotel Jan 28th 2020 – Learn how Revenue Management can find its ‘second wind’ by integrating Sales and Marketing. Hotel food & beverage is no longer just an add-on amenity. Instead build trust and relationships, gently reminding them that you are there and that you care by sending a variety of content that will be of interest to them (videos, blogs, articles), sort of a ‘I saw this and thought of you’ type email. Prospects don’t want you to keep calling them over and over, asking them if they have made a decision yet; it’s irritating and they will more than likely start to screen your calls. Get organized. Outlook Plug-In >, For Business Development > This industry, like any other, calls for constant innovation and strategic skills. Secondly the relationship of employee motivation and organizational effectiveness is to be examined. He is now a Sales Consultant. Using Key Performance Indicators to Increase Productivity and Profitability In most businesses, the employees represent both an organization's biggest expense, and its most valuable asset. Offer ‘2for1’ meal rates. Proper assessment and organization of inputs … 10. Because of favorable margins and exciting new strategies, there’s a big opportunity to grow group revenue with hotel F&B. Service productivity, on the other hand, is defined as the effectiveness with which resource inputs are transformed to produce value for customers (Barnes, 2003). Individuals within the sales team should then have the goals and the plan communicated to them and help decide how they will support the business and the team. They should create interesting content so sales can keep reaching out and touching their prospects creatively. Sign up to receive our newsletter now! and productivity in this industry could thus result in making these small and medium-sized enterprises more competitive, efficient and safer, and also extend better protection to women workers. In order to achieve maximum productivity and efficiency, you’ll need a method for prioritizing and arranging both your inputs and your outputs. Is it a morning swim? Provide incentives. Identify how many tables you have and how many they can comfortably fit. In fact, it's the hard way of going about it. Attracting new customers is a good thing. ... Increase employee productivity. For example, WhatsApp and Slack can help both small and large hotels become more efficient by creating message groups for each hotel or department. For Closing Deals > Instead of just sticking to conventional office hours, identify what time of day you work best and schedule your main to-do’s, such as updating your online hotel profiles, then. Recruit talented people with proven results and that fit in well with your company culture and that will be able to build natural relationships with your customers. Building these relationships will lead to easy, effective, and affordable marketing that will definitely increase your booking rates. Here we present five tips that workplace communication effectiveness can increase the overall productivity of your company. Always praise successes and celebrate as a group in order to build a great team, not just great individuals. #3 Move property management to the cloud. Trackable KPIs need to be in place to ensure that everyone knows exactly what is expected of them. 20 important things hoteliers should know to attract corporate guests and bookings. Embrace Sales Tools; Track & Measure Sales Activities; Establish A Schedule & Routine; Create Daily Goals Create An Effective Onboarding … Save time and hire an expert. In that case, your productivity would be $100,000 / 1,500 hours = $66 per hour. For more on information on how labor management can increase your profitability, we suggest taking a look here . What does this mean? Tablets give them the ability to create and modify presentations on the go, and there are countless apps available on both these devices that are designed to improve productivity by helping to combine and prioritize tasks. To help improve sales… Productivity and profit margins in the food processing industry tend to be lower in comparison to those in other processing industries and to remain competitive many operations are looking for opportunities to increase efficiency in production while at the same time reducing energy consumption. This type of technology is easy to implement and will see sales teams saving time and being more effective almost instantly. Instead of just sticking to conventional … Thanks for commenting! Improving Hotel Productivity You need to determine the number of bookings you have and get an idea of the influx; these figures will indicate how many staff members you need on the team, … Include Wi-Fi connectivity details and breakfast information. Encourage your staff by rewarding them for their successes, using both monetary and non-monetary incentives. Analyze performance - Today's technology provides advanced reporting … Ensure the team are given guidance and training before they are let loose! Your guests will also be thankful for the high-quality connection. Platforms like Base7 are intuitive to use and operate from the cloud, making them accessible from wherever you are and from any mobile or desktop device. The manpower productivity formula measures units of sales, services or goods produced against the number of work hours required. We also wrote about this topic in this post: https://businessblog.trivago.com/7-reasons-to-invest-in-a-modern-hotel-management-system-cloud-pms/. Full Features List >, hello@upmailsolutions.com #10 Encourage guest reviews via in-room and in-lobby signage. Develop customer-focus sales structure. I like that you mention moving your property management to the cloud so that you can access it from wherever. Adopting effective housekeeping technology solutions empowers staff to make smart in-the-moment job decisions, increases employee productivity, and allows hotels to … Breakdown targets yearly / quarterly / monthly / weekly / daily and review. It may seem like there aren’t enough hours in the day, especially when it comes to smaller family-run hotels, peak season bookings, or juggling back-to-back events. The purpose of the study is to analyze the impact of employees’ motivation on organizational effectiveness. If you need an effective action plan to improve yours or your team’s sales performance, here are some useful and proven recommendations. Business owners and managers can use the data to track productivity … Similar to MPI, this performance index measures how a specific hotel’s average daily rate compares to a competitive set. With that in mind, here are 4 tips that will Increase Your Productivity in Housekeeping: #1 - Prioritize. Boosting sales effectiveness: Know which customers are engaged and the right time to reach out for optimal response. These ‘10 ways to enhance Personal effectiveness’ is a stepwise method to find your best self. Find your time of day for getting office work done. The relationship you have with your customers is built on mutual trust. Sales reps … The following 10 ideas can help you to increase sales and … 10 Best Ways to Enhance Personal Effectiveness (Methods) Let’s take a look at some practical ways that might help you to identify the root of excellence to eventually obtain Personal Effectiveness. Such rewards might include bonuses based on, for … 5. Be persistent and consistent. Electronis Signature > Be one step ahead, responding quickly by setting up searches for when somebody asks for a recommendation or has a bad experience with a competitor. This is often the most affordable option in the long run, too. Well-oiled or finely tuned, the business must work and keep working for both owners and consumers alike. Want to go the extra mile? Would you like to have insights delivered to your inbox? Larger hotels with 100 or more employees save over $150,000/yr. Taking your team to the next level requires you to think like a CEO. Small hotels with 25 employees typically save over $40,000/yr. An improvement in several will generate a big increase in your total sales volume. Essential strategies to increase your hotel room sales Essential strategies to increase your hotel room sales See the productivity tool that saves reps at Guidebook 175 hours/month. And here’s why. Less misunderstanding. When the information is not transferred correctly to the right people, there might be some miscommunication and misunderstanding which can be a reason for the downfall of companies. I do this a lot when I try to brainstom new ideas and have found it to be very beneficial to simply unplug. Know what motivates each sales person on an individual level – what management style, but also in terms of rewards. The market situation has directed communication toward consumer-model. Our automated labor planning tool drives productivity, eliminates waste, and … Customer Relationship Management (CRM) systems like Salesforce, Zoho or Insightly allow your sales team to save time by keeping track of the status of a prospect in one shared location. How to increase your hotel’s occupancy rate. #8 Find your time of day for getting office work done. Great tips. 3 keys to an effective hotel distribution strategy. You can greatly increase your hotel’s sales and marketing effectiveness by getting them on the same page. #9 Have an in-room “cheat-sheet” or “A to Z” book that answers your travelers’ most common questions before they come to the front desk to ask them. Hold weekly debrief meetings to find out what’s working, what isn’t, what has been achieved and what hasn’t and to go through forecasting and pipeline. 16 December 2014. This publication follows a similar approach to the manuals on Higher productivity and a better place to work, written by J.E. Blog > Be aware of the number of occupied tables at all times and record the arrival times of diners, so … To increase your productivity, try to do as much of your work offline as possible. Agree the ‘why’, ‘when’ and ‘how’ of measurements and stick to them. Here are a few things you can do to increase the effectiveness of your pitch: Research your audience to allow you to personalize your pitch. Providing a high-quality guest experience via first-rate hotel management takes time and dedication. Huckletree West, MediaWorks, 191 Wood Lane, White City Place, London, W12 7FP, © 2021 UpMail | Privacy Policy | Service Level Agreement | Terms of Service | GDPR Compliance, Time to adjust your ‘sales’ to ride-out this storm, Boosting revenue through existing customers. The vast majority of deals are actually closed after six or more follow ups. How to increase your hotel’s occupancy rate. Provide sales staff with smartphones to help them keep in touch with the office via phone and emails while out on sales calls. Let us know in the comments below. Some independent hotels have a hard time keeping guestrooms filled as they compete with major chains and other independent options like B&B's and apartment rentals. There are more choices open to customers seeking accommodations than ever before. Employee productivity is a major concern for employers and lower productivity cannot be blamed on the employee entirely. Labor productivity formula – According to the labor productivity formula, productivity equals total output divided by total input.For example, let’s say your business generates $100,000 in revenue in a month with the help of 1,500 work hours. I encourage you to assess the effectiveness of your company’s sales promotion activities – you may be surprised by your findings! Ensure everyone is kept abreast of all information – a happy and engaged team will be more creative, productive and successful. Unsubscribe from email clutter and subscribe to only the most informative hospitality news websites for the latest news, analyses, and tools that will help you grow your business. Don’t over-manage them but lead by example. For optimum productivity, focus on one thing at a time. A lot of it has to do with the environment at the work place, and the work conditions along with a series of factors that define the work culture. Aligning your services with the needs of guests will allow your staff to prioritize their cleaning tasks. Hotels that drop rates may boost their MPI but suffer from lower a reduced RevPAR and consequently, lower GOPPAR. In the hospitality industry, customer satisfaction is achievable through ensuring that they are provided with the best possible service quality. Increase Sales With Less Effort . For most salons and spas, it’s a question of prioritizing the right activities to increase output. A small improvement in just one of them will boost your sales immediately. ARI (Average rate index): Hotel ADR / Hotel market ADR. A hospitality professional can’t be expected to also be a professional accountant, marketer, website designer, photographer, and maintenance person as well. Whatever it is, when you’re enjoying yourself, your productivity level rises. PlanPlus Online is a great tool for helping individuals maintain a high level of individual effectiveness by creating alignment between a Mission Statement, Values, Goals, and Daily Activities. You can also offer free drinks or desserts for midweek visitors via … Chrome extention for Google Mail > Rate Connect’s Latest Feature Can Optimize Your Campaign during the Crisis, 10 Books Everyone in the Hospitality Industry Should Read, Attracting and Delighting Hotel Guests in the Post-crisis Period, How to Maintain a Rate Connect Campaign during the COVID-19 Crisis, Emerging Post-crisis Travel Trends That Hoteliers Should Know, Here’s Why You Need a Hotel Channel Manager, Rebound after the Coronavirus Crisis: Developing a Revenue Management Recovery Strategy, Manage your property’s profile on trivago, Delivering a Great First Impression to Hotel Guests in the Digital Age, https://businessblog.trivago.com/7-reasons-to-invest-in-a-modern-hotel-management-system-cloud-pms/. Hotel Effectiveness ® has proven that smart labor management is the key to accelerating your hotel’s recovery. This means the company's productivity, and ultimately, its profitability depend on making sure all of its workers perform up to, if not exceed their full potential. Good hotel management can really make a break the success of a hotel. For retailers, these metrics include market share, a retailer's ability to charge higher prices than its peers, the pace of store openings, and same-store sales increases. Just to add to #10, one convenient way our hotel clients get instant feedback is by sending a text message to guests during their stay as well as after their stay. Include the hours of accessibility. A business is like an airplane: It has to work all the time. Shifting your sales focus to enticing your current customers can encourage repeat sales … The pressure to increase sales numbers has never been higher. 4 Cost Effective Strategies to Improve Productivity Published on August 1, 2013 August 1, 2013 • 208 Likes • 116 Comments 3 keys to an effective hotel distribution strategy. Before sending the team out, make sure you set your daily priorities. They see a much higher response rate from texting than email feedback surveys. Bonus tip Manage your property’s profile on trivago. Adopt technologies that will increase your team’s productivity. It’s likely to get a much better response. That’s why it’s good to see how your hotel can improve and be better managed in order to provide better service. #5 Outsource when possible. 13 Strategies to Increase Sales Productivity. Maybe it’s listening to music, or browsing design hotels online for décor ideas. In the restaurant industry, there are a number of tried-and-tested and creative new ways to increase your profit margins.. Sign up for Up&Coming to get the latest news, views and industry insights from UpMail, FAQ > 11. They need the backing of the marketing team to provide them with sales support tools and help them create on-brand, relevant and interesting content that they can use and choose from to push out to prospects at each stage of the sales funnel. As a sales rep (or manager), you prioritize sales productivity.It's a key factor in the success and overall health of a business. Any assistance system must be able to examine its own effectiveness and adjust specific objectives as circumstances change. About the Author. #7 Invest in a high-speed Internet connection to avoid long loading times when you’re online working with your hotel images, processing bookings, or monitoring bookings. Make sure they are spending most of their time selling. The Business edition of PlanPlus Online is also available to help your business increase its productivity, efficiency, and effectiveness. There are seven case studies below to drive your field forces and sales team performance. #2 Use Hootsuite to schedule social media posts ahead of time. This will save you time, as you’ll no longer have to send individual emails to see an increase in feedback online. Sales is that department of an organization that follows up on the prospect quota handed over to them … Let guests know what is nearby in terms of food, drink, and unique attractions. Sales productivity tools help professionals achieve sales effectiveness. Don’t scrimp and save on recruitment and training – sales will only suffer by a larger percentage. Find the balance between salary (which will promote loyalty) and commission (which encourages sales). But attracting new customers is not the only way to increase your sales. A favourite manager of mine used to keep a little note with each person’s favourite chocolate bar / crisps on it so they knew what to buy them – something very small but meaningful. To help improve sales, independent hotels can consider forming partnerships with other businesses, signing marketing contracts with travel sellers, ensuring that rooms are available … The best sales methodologies turn goals into actionable steps that can be measured and monitored. To help hoteliers increase their work efficiency, here are the best 10 ways to boost productivity and streamline daily operations. Sales people and marketers are usually quite different types of people and it’s important to bring them together and make the best of what each of them has to offer. You are seven times more likely to speak to a decision maker if you respond to sales enquiries within an hour (The Marketing Edge, Harvard Business Review) so having your time freed up to do just that is crucial. Observing can be a good way to assess what your team is or isn’t doing during their sales calls, and look for areas where new tools or procedures could support team members and increase productivity. Bob Leduc retired from a 30-year career of recruiting sales personnel and developing sales leads. But how are you continuing to nurture your customers after they’ve stayed at your hotel once? The study has two sub-objectives; firstly the factors that increase motivation of employees are to be determined. Sales productivity is measured by the rate a rep increases revenue for a company. The increase in engagement you’ll get from teammates who trust each other and have honestly bought in will set the wheels in motion for greater productivity and creativity, which leads to increases in both quantity and quality of work produced — a win for everyone. Use tools that offer automation and optimisation but still allow for flexibility and for precise results tracking at all stages of the sales funnel. Create a daily task list and stick to it. The vast majority of deals are actually closed after six or more … If your team doesn't consistently perform well, you won't be on track to hit your goals. Always acknowledge successes but also be prepared to challenge the team if necessary. “The #1 way to improve the effectiveness of your salespeople and increase sales is by focusing on providing your sales reps with the best information possible. 1. Customer service is the golden key to any successful business – if you don’t have it, act fast and make it a priority. The Internet has become one of the number one distraction. Increasing upsell and cross-sell opportunities: See all the opportunities that are a good fit for add-on deals already in progress. Copyright 2019 trivago – All rights reserved, 10 Ways to Boost Productivity for Efficient Hotel Management. How to Improve Hotel Sales. Increase this by providing monetary or other physical incentives for productivity. Know who you’re talking to, and … 1. Start by investing … Thanks for sharing your opinion with us! #1 Have a dependable channel of communication for employees and management. Manpower calculation provides insight into the cost of doing business. Each sales method usually aligns to your company’s sales process, but not necessarily the entire sales … If your sales and marketing teams are … #4 Cut out the junk. Sales productivity metrics explore the factors underlying recent sales growth.